@import url('fonts/fonts.css');
:root{--ink:#f5f5f5;--muted:#aaa;--paper:#0c0c0c;--line:#303030;--lime:#ff0023;--purple:#ff0023;--navy:#050505;--white:#fff;--meta:#ff0023;--google:#fff;--tiktok:#aaa}*{box-sizing:border-box}html{scroll-behavior:auto}body{margin:0;background:var(--paper);color:var(--ink);font:14px 'DM Sans',Arial,sans-serif}button,input,select{font:inherit}button,a,input,select{-webkit-tap-highlight-color:transparent}button,a{touch-action:manipulation}button{cursor:pointer}a{color:inherit;text-decoration:none}button:focus-visible,a:focus-visible,input:focus-visible,select:focus-visible,summary:focus-visible{outline:3px solid var(--purple);outline-offset:4px}button{color:inherit}[hidden]{display:none!important}.rail{background:var(--navy);color:white;position:fixed;inset:0 auto 0 0;width:226px;padding:35px 25px;display:flex;flex-direction:column;z-index:20}.logo{font-family:'Manrope',Arial,sans-serif;letter-spacing:-1.8px;font-size:31px;font-weight:800;line-height:1.2}.logo-dot{color:var(--lime)}.logo small{display:block;font-family:'DM Sans';font-size:8px;letter-spacing:2px;font-weight:500;margin-top:10px;color:#363636}.rail nav{margin-top:72px;display:grid;gap:12px}.rail nav a{border-radius:7px;display:flex;align-items:center;gap:13px;color:#363636;font-size:12px;padding:15px 10px}.rail nav a span{font-size:9px;color:#a7a7a7}.rail nav a b{margin-left:auto;font-weight:400}.rail nav a.active{background:#ffffff0d;color:var(--lime)}.rail nav a.active span{color:var(--lime)}.rail-bottom{margin-top:auto;padding-top:35px}.tiny{font-size:8px;letter-spacing:1.8px;color:#a7a7a7}.rail-bottom strong{display:block;font-size:27px;letter-spacing:-1.6px;font-weight:700;margin-top:6px}.rail-bottom p{font-size:6px;letter-spacing:1.3px;margin-top:0;color:#a7a7a7}.demo-pill{margin-top:27px;border:1px solid #a7a7a7;border-radius:30px;padding:9px 11px;font-size:10px;color:#363636;display:flex;align-items:center;gap:7px}.demo-pill i,.status-dot,.live-tag i{background:var(--lime);width:6px;height:6px;display:inline-block;border-radius:100%}.workspace{margin-left:226px}header{height:82px;border-bottom:1px solid var(--line);display:flex;align-items:center;justify-content:space-between;padding:0 45px}.breadcrumb{font-size:9px;letter-spacing:1.5px;color:var(--muted)}.breadcrumb span{margin:0 15px;color:#a7a7a7}.breadcrumb b{color:var(--ink);font-size:11px}.header-actions{display:flex;align-items:center;gap:25px}.synthetic{font-size:8px;letter-spacing:1.7px;color:#a7a7a7}.button{border:0;border-radius:5px;display:flex;align-items:center;justify-content:center;gap:25px;padding:12px 18px;font-weight:600;font-size:11px}.outline{border:1px solid #242424;background:transparent}.button span{font-size:17px;line-height:1}.dark{background:var(--navy);color:white}.notice{display:flex;align-items:center;gap:12px;background:#242424;padding:9px 45px;color:#a7a7a7;font-size:10px}.notice>span{border:1px solid #a7a7a7;border-radius:50%;width:15px;height:15px;text-align:center;font:10px Georgia;flex-shrink:0}.notice p{margin:0;line-height:1.6}.notice b{font-weight:600}main{padding:42px 45px 60px;max-width:1650px;margin:auto}.eyebrow{font-size:9px;letter-spacing:1.5px;font-weight:600;color:#a7a7a7;display:flex;align-items:center;gap:8px}.divider{margin:0 6px;color:#a7a7a7}.purple{background:var(--purple)}h1,h2,h3,p{margin-top:0}h1,h2,h3{font-family:'Manrope',Arial,sans-serif}h1{font-size:clamp(45px,4.9vw,76px);font-weight:500;letter-spacing:-3.8px;line-height:1.06;margin:20px 0 18px}h1 em{font-family:Georgia,serif;font-weight:400;letter-spacing:-3px;font-style:italic}h2{font-size:24px;font-weight:500;letter-spacing:-.9px;line-height:1.25;margin:12px 0 20px}h3{font-size:22px;font-weight:500;line-height:1.3;letter-spacing:-.65px}.title-row{display:flex;justify-content:space-between;align-items:center;gap:25px}.subtitle{font-size:12px;line-height:1.9;margin-bottom:30px;color:#a7a7a7}.subtitle span{color:#a7a7a7;margin-left:10px}.client-badge{display:flex;align-items:center;gap:14px}.client-badge>span{font:italic 38px Georgia;color:#a7a7a7;width:63px;height:63px;background:#242424;display:grid;place-items:center;border-radius:50%}.client-badge strong{font:600 19px 'Manrope';letter-spacing:2px}.client-badge small{display:block;font-size:6px;letter-spacing:1.2px;margin-top:6px;color:#a7a7a7}.story-line{display:flex;align-items:center;gap:30px;border-block:1px solid var(--line);padding:20px 0;margin:10px 0 30px}.story-label{font-size:8px;letter-spacing:1px;max-width:100px;line-height:1.7;flex-shrink:0;color:#a7a7a7}.story-line p{font-size:16px;line-height:1.6;margin:0;letter-spacing:-.3px}.story-line strong{font-weight:650}.filter-row{display:flex;justify-content:space-between;align-items:center;gap:15px;margin-bottom:20px}.segmented{display:inline-flex;align-items:center;background:#242424;padding:4px;border-radius:6px;gap:3px}.segmented button{background:transparent;border:0;font-size:10px;padding:10px 12px;border-radius:4px;color:#a7a7a7;white-space:nowrap}.segmented button[aria-pressed=true]{background:#161616;color:var(--ink);box-shadow:0 1px 4px #88888810}.period{font-size:9px;color:#a7a7a7}.kpi-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:13px;margin-bottom:20px}.kpi{background:#161616;border:1px solid var(--line);padding:22px 20px;border-radius:8px;position:relative}.kpi:first-child{background:var(--lime);border-color:var(--lime)}.kpi-head{display:flex;align-items:center;justify-content:space-between;gap:12px;font-size:10px;color:#a7a7a7}.metric-info{border:1px solid #a7a7a7;border-radius:50%;width:14px;height:14px;font-size:9px;display:grid;place-items:center;cursor:help}.kpi-value{font-family:'Manrope';font-size:clamp(25px,2.5vw,38px);font-weight:550;letter-spacing:-1.6px;line-height:1.4;display:block;margin:13px 0 7px;font-variant-numeric:tabular-nums}.kpi-foot{font-size:9px;color:#a7a7a7;line-height:1.7}.kpi-foot b{font-weight:600;color:#dddddd}.kpi:first-child .kpi-foot{color:#dddddd}.report-grid{display:grid;grid-template-columns:minmax(0,1fr) 250px;gap:20px;margin-bottom:20px}.panel{background:#161616;border:1px solid var(--line);border-radius:9px;padding:26px}.panel-heading{display:flex;justify-content:space-between;align-items:flex-start;gap:15px}.panel-heading h2{margin-bottom:10px}.small{background:var(--paper)}.small button{padding:7px 10px;font-size:9px}.trend-panel{background:var(--navy);border:0;color:white;overflow:hidden}.trend-panel .eyebrow{color:#a7a7a7}.trend-panel .segmented{background:#dddddd}.trend-panel .segmented button{color:#363636}.trend-panel .segmented button[aria-pressed=true]{background:#dddddd;color:var(--lime);box-shadow:none}.chart{width:100%;position:relative}.chart svg{display:block;width:100%;overflow:visible}.trend-panel .chart{margin-top:18px}.chart-footer,.curve-legend{display:flex;justify-content:space-between;gap:12px;font-size:8px;color:#a7a7a7;margin-top:18px}.chart-footer i,.curve-legend i{display:inline-block;width:5px;height:5px;background:var(--lime);border-radius:50%;margin-right:5px}.chart-footer b{font-weight:400}.funnel-panel h2{font-size:25px}.funnel-step{margin-top:19px}.funnel-top{display:flex;justify-content:space-between;font-size:9px;color:#a7a7a7}.funnel-step strong{display:block;font-family:'Manrope';font-size:24px;letter-spacing:-1px;font-weight:500;margin-top:5px}.funnel-bar{height:4px;background:#242424;margin-top:8px}.funnel-bar i{height:100%;display:block;background:var(--lime)}.funnel-panel .micro{margin:21px 0 0}.micro{font-size:9px;color:#a7a7a7;line-height:1.8;margin-bottom:0}.channels-panel{margin-bottom:37px}.table-scroll{overflow:auto}table{border-collapse:collapse;width:100%;font-size:11px;margin:20px 0 15px;white-space:nowrap}th{text-align:right;border-bottom:1px solid var(--line);font-size:8px;letter-spacing:.6px;color:#a7a7a7;font-weight:500;padding:0 12px 13px}th:first-child,td:first-child{text-align:left;padding-left:0}td{text-align:right;padding:18px 12px;border-bottom:1px solid #242424;font-variant-numeric:tabular-nums}td:last-child,th:last-child{padding-right:0}td b{font-weight:600}.channel-name{display:flex;align-items:center;gap:8px}.channel-dot{width:7px;height:7px;display:inline-block;border-radius:50%}.channel-filter{background:transparent;border:0;padding:3px 0;color:var(--ink);font-weight:600;font-size:11px;text-align:left}.channel-filter:hover{text-decoration:underline}.channel-total td{border:0}.roas{background:#242424;padding:5px 8px;border-radius:4px;font-weight:600}.split-note{border-top:1px solid var(--line);padding-top:16px;display:grid;grid-template-columns:1fr 1fr;gap:25px}.split-note p{font-size:10px;line-height:1.7;color:#a7a7a7;margin:0}.split-note b{color:#dddddd}.section-title{display:flex;justify-content:space-between;align-items:flex-end;margin-bottom:20px}.section-title h2{font-size:31px;margin-bottom:0}.insight-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:15px}.insight-grid article{padding:25px;border:1px solid var(--line);border-radius:8px}.insight-grid article>span{font-size:8px;letter-spacing:1px;color:#a7a7a7}.insight-grid h3{margin:24px 0 15px;font-size:21px}.insight-grid p{font-size:11px;color:#a7a7a7;line-height:1.9;margin:0}.insight-grid .insight-action{background:#242424;border-color:#242424}.insight-action button{background:transparent;border:0;border-top:1px solid #363636;padding:16px 0 0;margin-top:25px;width:100%;text-align:left;font-size:10px;display:flex;justify-content:space-between}.scenario-badge{text-align:right;font-size:8px;letter-spacing:1px;color:#a7a7a7;line-height:2}.scenario-badge b{font-weight:400;font-size:10px;letter-spacing:0;color:#a7a7a7}.lab-layout{display:grid;grid-template-columns:310px minmax(0,1fr);gap:26px;margin:16px 0 25px;align-items:start}.control-panel{background:#161616;border:1px solid var(--line);border-radius:9px;padding:25px;position:sticky;top:20px}.control-title{display:flex;justify-content:space-between;align-items:center;font-size:8px;letter-spacing:1.1px;color:#a7a7a7;margin-bottom:20px}.text-button{background:transparent;border:0;padding:4px 0;font-size:10px;color:#a7a7a7}.control-title .text-button{font-size:9px;letter-spacing:0}.budget-label{font-size:11px;color:#a7a7a7}.budget-input{display:flex;gap:9px;align-items:center;margin:10px 0 17px}.budget-input span{font:500 35px 'Manrope';color:#a7a7a7}.budget-input input{width:100%;font:500 37px 'Manrope';letter-spacing:-1.5px;border:0;color:var(--ink);padding:0;background:transparent;min-width:0;-moz-appearance:textfield}.budget-input input::-webkit-inner-spin-button{display:none}input[type=range]{width:100%;margin:0;accent-color:var(--purple);cursor:pointer;height:19px}.range-ends{display:flex;justify-content:space-between;font-size:8px;color:#a7a7a7;margin-top:5px}.budget-presets{display:flex;gap:5px;margin:18px 0 12px}.budget-presets button{background:var(--paper);border:1px solid #242424;font-size:9px;border-radius:4px;padding:7px;flex:1}.budget-presets button.selected{background:#242424;border-color:#363636;color:#a7a7a7}.second{border-top:1px solid var(--line);padding-top:25px;margin-top:25px}.mix-presets{display:flex;gap:5px;margin:0 0 20px}.mix-presets button{background:transparent;border:1px solid #242424;border-radius:4px;padding:7px 6px;font-size:8px;flex:1;white-space:nowrap}.mix-presets button[aria-pressed=true]{background:var(--navy);border-color:var(--navy);color:white}.mix-row{margin:15px 0}.mix-label{display:flex;justify-content:space-between;font-size:10px;margin-bottom:8px}.mix-label label{display:flex;align-items:center;gap:7px}.mix-label output{font-weight:600;font-size:11px}.mix-row input{height:14px;accent-color:var(--meta)}.mix-row[data-channel=google] input{accent-color:var(--google)}.mix-row[data-channel=tiktok] input{accent-color:var(--tiktok)}select{width:100%;padding:12px 8px;border:1px solid var(--line);border-radius:5px;background:#242424;color:#a7a7a7;font-size:10px}.full{width:100%;margin-top:25px}.scenario-heading{display:flex;align-items:center;justify-content:space-between;margin:2px 0 15px}.live-tag{font-size:7px;letter-spacing:1px;color:#a7a7a7;display:flex;gap:6px;align-items:center}.live-tag i{width:4px;height:4px;background:var(--purple)}.scenario-kpis{display:grid;grid-template-columns:1fr 1fr;gap:12px}.scenario-kpi{border:1px solid var(--line);border-radius:7px;background:#161616;padding:21px}.scenario-kpi:first-child{background:var(--navy);color:white;border-color:var(--navy)}.scenario-kpi>span{display:block;font-size:9px;color:#a7a7a7}.scenario-kpi:first-child>span{color:#363636}.scenario-kpi strong{font-family:'Manrope';font-size:36px;letter-spacing:-1.5px;font-weight:500;display:block;margin:10px 0 7px;font-variant-numeric:tabular-nums}.scenario-kpi:first-child strong{color:var(--lime)}.scenario-kpi small{font-size:9px;color:#a7a7a7}.scenario-kpi:first-child small{color:#363636}.scenario-kpi small b{font-weight:600}.scenario-chart-panel{padding:26px 0 0}.scenario-chart-panel h2{font-size:26px}.curve-icon{font:40px 'Manrope';color:#363636}.response-line{stroke:var(--purple)}.curve-legend{color:#a7a7a7}.curve-legend i{background:var(--purple)}.takeaway{border-left:3px solid var(--purple);padding:14px 20px;margin:25px 0;background:#242424;font-size:11px;line-height:1.9}.takeaway p{margin:0}.takeaway .caution{font-size:9px;color:#a7a7a7;margin-top:8px}.delivery-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px}.delivery-card{border-top:1px solid var(--line);padding-top:15px;margin:0 0 12px}.delivery-card span{font-size:9px;color:#a7a7a7}.delivery-card strong{display:block;font:500 24px 'Manrope';letter-spacing:-.6px;margin:5px 0}.delivery-card small{display:block;font-size:8px;color:#a7a7a7;line-height:1.7}.comparison-panel h2{font-size:25px}.remove-pin{background:transparent;border:1px solid var(--line);border-radius:50%;padding:0;width:23px;height:23px;font-size:12px}.method-details{margin-top:20px;border:1px solid var(--line);border-radius:7px;background:transparent}.method-details summary{padding:20px 25px;cursor:pointer;list-style:none;font-size:12px;display:flex;justify-content:space-between}.method-details>div{padding:0 25px 20px;max-width:1000px}.method-details p{font-size:11px;line-height:1.9;color:#a7a7a7}.method-intro{max-width:750px;margin:30px 0 40px}.method-intro p{font-size:14px;line-height:2;color:#a7a7a7}.method-intro a{font-size:11px;text-decoration:underline;text-underline-offset:4px}.data-flow{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-bottom:35px}.data-flow article{border-top:2px solid var(--ink);padding:20px 0}.data-flow span{font-size:9px;color:#a7a7a7;letter-spacing:1px}.data-flow h3{margin:18px 0 15px}.data-flow p{font-size:12px;line-height:1.9;color:#a7a7a7}.dictionary{white-space:normal;min-width:620px;line-height:1.8}.dictionary th,.dictionary td{text-align:left;vertical-align:top}.dictionary td:first-child{min-width:110px}.dictionary td:nth-child(2){min-width:180px;color:#dddddd}.dictionary td:last-child{color:#a7a7a7}.method-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:20px}.method-columns ul{padding-left:18px;font-size:11px;line-height:1.9;color:#a7a7a7}.method-columns li{margin:12px 0}.sources{margin-top:45px}.sources a{padding:19px 0;border-bottom:1px solid var(--line);display:flex;align-items:center;gap:25px;font-size:12px}.sources a>span{font-size:9px;color:#a7a7a7}.sources a b{margin-left:auto;font-weight:400}.sources .micro{margin-top:20px}footer{border-top:1px solid var(--line);padding:25px 45px;display:flex;justify-content:space-between;align-items:center;gap:20px}footer strong{font:500 15px 'Manrope';letter-spacing:-.5px}footer span{font-size:7px;letter-spacing:1.2px;color:#a7a7a7}footer a{font-size:9px;color:#a7a7a7}#toast{position:fixed;bottom:25px;left:calc(50% + 100px);transform:translateX(-50%);background:var(--navy);color:white;border-radius:6px;padding:13px 20px;box-shadow:0 5px 20px #88888820;font-size:11px;opacity:0;pointer-events:none;transition:opacity .2s;z-index:50}#toast.visible{opacity:1}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}svg text{font-family:'DM Sans',Arial,sans-serif}.chart-point{cursor:help}.chart-point:hover{r:5}.chart-point:focus{outline:none;stroke-width:3;stroke:white}button:hover{filter:brightness(.97)}.tabular{font-variant-numeric:tabular-nums}
@media(min-width:1600px){.report-grid{grid-template-columns:minmax(0,1fr) 300px}.lab-layout{grid-template-columns:340px minmax(0,1fr)}}@media(max-width:1200px){.rail{width:190px;padding:30px 20px}.logo{font-size:27px}.rail nav a{font-size:10px;padding:12px 4px;gap:8px}.workspace{margin-left:190px}header,.notice{padding-left:30px;padding-right:30px}main{padding:35px 30px 45px}.report-grid{grid-template-columns:minmax(0,1fr) 220px}.panel{padding:22px}.lab-layout{grid-template-columns:275px minmax(0,1fr);gap:20px}.control-panel{padding:20px}.scenario-kpi{padding:17px}.scenario-kpi strong{font-size:29px}.scenario-kpis{gap:9px}.insight-grid article{padding:20px}.insight-grid h3{font-size:19px}footer{padding:25px 30px}}@media(max-width:1000px){.client-badge{display:none}.report-grid{grid-template-columns:1fr}.funnel-panel{display:grid;grid-template-columns:1fr 2fr;gap:0 25px}.funnel-panel .eyebrow{grid-column:1}.funnel-panel h2{grid-column:1;margin:10px 0}.funnel-panel #funnel{grid-column:2;grid-row:1/4}.funnel-panel .micro{grid-column:1;font-size:8px}.funnel-step{margin:0 0 15px}.funnel-step strong{font-size:22px}.lab-layout{grid-template-columns:250px minmax(0,1fr);gap:18px}.scenario-kpis{grid-template-columns:1fr}.scenario-kpi strong{font-size:30px;display:inline-block;margin:8px 10px 0 0}.scenario-kpi small{display:inline-block}.scenario-kpi{padding:15px}.kpi{padding:18px 14px}.kpi-value{font-size:27px}.filter-row{align-items:flex-start;flex-direction:column;gap:8px}.period{align-self:flex-end}.insight-grid{grid-template-columns:1fr}.insight-grid h3 br{display:none}.insight-grid article{padding:22px;display:block}.insight-grid h3{margin:12px 0;font-size:22px}.data-flow{grid-template-columns:1fr;gap:8px}.data-flow h3{margin:12px 0}.data-flow p{margin-bottom:5px}.method-columns{grid-template-columns:1fr}h1{font-size:58px}footer{flex-wrap:wrap}footer a{width:100%}}
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